Wheew!
AI-powered music generator
Make music without missing a beat – No skills needed! Create original soundtracks effortlessly with AI-Powered music generator.
Company
Academic project (Hochschule Rhein-Waal)
Task
UX research UX design UI design Business planning
Industry
Music
Year
2022
As social media use grows, non-musicians face challenges in creating original music due to a lack of accessible tools—often leading to copyright risks. Most music composition platforms are built for professionals, requiring skills and time non-musicians don't have. There's a clear need for intuitive tools that enable everyday users to easily and legally create music for their content.
Target user
The user base is categorized into two key segments: non-musicians and musicians. The primary target audience comprises non-musicians who lack formal music or composition skills. However, musicians also represent a valuable secondary user group, as they may utilize the application for music composition, asset creation, or idea generation. The app's intuitive design, ease of use, quick production process, and time-efficient features make it suitable for both user groups.
Design
The analysis revealed that most music composition apps are tailored for musicians, requiring time and skill to learn, much like tailor-made clothing in fashion. In contrast, this project draws inspiration from ready-made clothing, designed for easy, quick use. The app allows users to "Choose" music elements, "Create" new sounds, and "Combine" them effortlessly, mimicking the simplicity of mixing and matching styles without the need for extensive expertise.
The user flow is designed for quick, intuitive music creation with minimal steps: 1. Choose: Users browse a library of music assets categorized by genre, created by the app’s community, with free-use licenses to remix and share content. 2. Create: Users can create melodies by humming and beats through gamified tapping, adjusting speed, pitch, volume, and echo. 3. Combine: Users combine their chosen or created assets in a workspace by dragging, scrolling, and selecting compatible rhythms, then merging them using a simple pinch gesture, with AI assisting in the process.
Design
The interaction design was developed to simplify music composition, making it accessible for non-musicians. The app combines melodies and beats using AI technology, allowing users to easily merge rhythms and regenerate music with minimal effort. The goal is to create intuitive interactions that are simple to understand and require as little time and effort as possible. "Share and Own Your Creativity" Once users have created their music, they can listen to a preview and make final adjustments. They can share their creations on their profile, link to social media, or save it to their device for various uses. Additionally, users can label their creations as free-to-use music for others or as licensed content to generate income.
The color scheme used in the user interface design was carefully chosen to convey a sense of contrast and harmony. Two highly contrasting colors, dark red (#1F002B) and dark blue (#060038), were merged to represent the concept of fusion. The medium purple (#531E65), which results from the combination of red and blue, serves as the main highlight color for the brand identity. The logo design draws inspiration from the iconic music bar commonly seen in digital interfaces, evoking an immediate association with digital music. The figure is seamlessly integrated into the outline of the letter 'W', reflecting the application's name, ‘Wheew!’. The medium purple (#531E65) is used in the logo to reinforce the idea of color merging. The logo's structure was carefully crafted using a grid layout for precision and balance.
This music-making mobile application bridges the gap for non-musicians by simplifying the process of music creation. By utilizing AI-powered technology, it enables users to easily choose, create, and combine music elements without the need for specialized skills. The application not only empowers individuals to express their creativity but also offers a user-friendly platform for sharing and monetizing original compositions. With its intuitive interface and quick interactions, the app makes music composition accessible to everyone, fostering a new wave of creativity and empowering users to engage with music in a fun, effortless way.